THE 2007 COUNTRY LIFESTYLE
THE 2004 COUNTRYLIFESTYLE FESTIVAL in only its second
year moved in to the TOP SLOT as Northern Ireland's LARGEST OUTDOOR
EVENT and PREMIER COUNTRYSPORTS EVENT and in 2005/2006 the Festival
moved further forward to become " Ireland's premier Game Fair
and much, much more!"
The 2007 Festival will celebrate two unique milestones in Irish
Countrysports history i.e. the 30th anniversary of the founding
of the first major Irish Game Fair and over 20 years in publishing
Ireland's leading countrysports magazines. At its core in
2007 will be the 30th ANNIVERSARY GAME FAIR which with its wide
range of attractions and unrivalled prize structure promises to
be the most spectacular GAME FAIR ever organised in Ireland.
The overall Festival, will be even further extended in scope and
potential by the growth of the Lough Neagh Festival, and further
development of all the other very attractive facets. The Festival
will continue to seek to promote what is best in the Irish countryside
( and now waterways) in terms of its overall lifestyle; sports
& hobbies ; crafts; fauna, flora and environment; agriculture
and food products; tourism; homes and gardens; art, crafts and
antiques etc. In short, it is a unique high quality lifestyle
event that should be enjoyed by all those who live work or play
in the Irish Countryside or on its waterways.
From the magnificent and historical setting of the event in the
extensive rolling parkland of one of Ireland's best known estates,
on the shores of Ireland's best known waterway to the quality
of products on display and the uniqueness of the exhibits, displays,
competitions and demonstrations, the emphasis will be on exclusivity,
elegance, style and spectacle. The marketing and promotion will
be targeted at both quality and quantity of customer and exhibitor
rather than pure quantity although a similarly massive crowd is
envisaged to that which attended the event in 2004, 2005 and 2006.
NOT JUST ANOTHER IRISH GAME FAIR
- but a unique new generation event of both land and water
The Festival is not intended to be a simple copy of the existing
game fairs, country fairs or agricultural shows. The Country Lifestyle
Festival, as its title implies and its 2004, 2005 and 2006 performances
have indicated , could be more accurately described as the evolution
of the Irish Game Fair concept into a unique new outdoor event with
a much wider focus and potential appeal than any existing rural
or urban event. The overall objective of the organisers, Country
Lifestyle Exhibitions Ltd, is to produce a modern and stylish event
that is more relevant to the evolving needs of the countryside and
its waterways, and the requirements of more discerning urban and
rural consumers, whilst complementing the work and focus of traditional
events. In short it seeks to promote the country sports message,
within a wider rural agenda, in a different fashion, to an almost
completely different audience to those who attend more traditional
events. In 2007 we look back at our history of introducing the GAME
FAIR concept to Ireland with our 30th anniversary celebrations.
The ADDITIONAL ATTRACTION of a LOUGH NEAGH FESTIVAL
Over 2004/2005 Albert and Irene Titterington, arguably one of Ireland's
most experienced outdoor event organising teams with over 30 years
of successful exhibition organising experience concentrated their
focus on one of their most ambitious projects to date - a Lough
Neagh Festival that will appeal to those who live, work or play
on land and water. This was combined with the 2005 and 2006 Country
Lifestyle Festivals to produce an event with massive audience appeal
and even further developments are planned for 2007.
Lough Neagh is not only the largest inland lake in the British
Isles, but it is also the oldest. Myth has it that the Ulster
Giant Finn McCool picked up a clod of earth and threw it at a
rival across the Irish Sea, thus creating Lough Neagh and the
Isle of Man. However the real history of the lough has been very
well documented and together with its central and geographically
dominating location should make the Festival of the Lough one
of the most important facets of Northern Ireland life.
Lough Neagh, the shores of which touch virtually all the counties
of Northern Ireland has been a most under exploited tourism resource
for Northern Ireland. It is envisaged that the 2006 Festival of
the Lough and its link with the Irish Country Lifestyle Festival
will bring together wildfowling, fishing, environmental, commercial
and tourism interests in a fashion that will enhance the whole
area and draw even greater support from virtually the whole of
Northern Ireland and lough side communities internationally.
Shanes Castle with its landmark position on the shores of the
Lough and at the very heart of Northern Ireland is the obvious
venue for the Lough Neagh Festival. The Estate is the home of
the O'Neill's , the oldest traceable family in Europe. The present
Lord O'Neill still lives on the estate which is recognised as
a very fine example of how farming, countrysports and conservation
can work together for the preservation of the countryside.
Shanes Castle has excellent, road, air and sea access. It is
a proven location for large attendances for shows such as the
Traction Engine Rally, The Medieval Festival in 2002 ,The NI Game
Fair for its most successful years ( whilst under the direction
of Albert Titterington and the late John Beach) and now this year
the fantastic 2004 and 2005 Irish Country Lifestyle Festivals.
The excellent internal road network estate, and large area of
open parkland make for very easy access for exhibitors and public,
whilst the ruins of the old castle on the lough make a very fitting
and almost perfect backdrop for such an event celebrating man's
relationship with land and water.
LOOKING FORWARD TO 2007
Building on the massive success of the 2004 /2005 and 2006 events,
all aspects of the high quality lifestyle exhibition will be greatly
extended and enhanced including the Countrysports and Lifestyle
Sections, the Medieval Festival , the Carriage Driving , the Children's
Entertainment and Learning area , the Festival of Lough Neagh
and of course the quire unique 30th ANNIVERSARY IRISH GAME FAIR
celebrations. .All of these facets are major events in their own
right but brought together and combined into one event will certainly
reinforce the Festival's position as one of Ireland's top events
of any kind.
Thus the 2007 Irish Country Lifestyle Festival has FIVE major
- THE 30th ANNIVERSARY IRISH GAME FAIR a
Country Sports event featuring some of the best competitions, and
displays ever seen in Ireland.
- A major Country Lifestyle Exhibition -
probably the only one in Ireland that covers virtually all aspects
of rural life.
- The Irish Medieval Festival - a totally
unique event including a major medieval village, bbq and fantastic
jousting, archery and historical re-enactments.
- A dedicated Children's Entertainment and
- AND the Festival of Lough Neagh.
- the event offers a unique marketing opportunity to promote and
sell quality products and services to a large quality audience within
a selling environment that should actually enhance the product or
service offering. For 2007 the exhibition facilities have been greatly
enhanced with even higher quality tentage, and excellent exhibitor
parking and unloading facilities, in close proximity to the stands
. So if you have quality products or services to promote to those
who live, work or play in the Irish Countryside or on its waterways
. The 2007 Irish Country Lifestyle Festival will offer you one of
the best selling and marketing opportunities of the 2007 Irish exhibition
season. In addition big value packages are available for stand space,
advertising in the Irish Countrysports and Country Life magazine
and web portal.
A TENTED VILLAGE OF EXHIBITION PAVILIONS & ROWS
Quite simply if you want to promote countrysports or any quality products in Ireland - this must be the show of choice for you.
- The Lough Neagh Pavilions - featuring the
history, culture and produce of Lough Neagh and other Lough Shore
communities plus Countrysports , Conservation and Tourism
- Angling, & Gunmakers Rows
- Equestrian arena and trade area
- Country Clothing and Fashion
- Game Keeping
- Country Lifestyle including Country Homes
- The Lough Neagh International Food and
- Art and Antiques including Artists in
- Cars and 4X4s; Boats and Canoes
- Woman's world - beauty, health, mind and
- The Lough Neagh International
Craftspeople in Action Pavilion
- Children's Learning and Entertainment
- Tourism, property, holidays and education
- Boating and watersports area
For Sponsors - the
event offers the opportunity to associate your product branding
with a range of high profile, high impact facets of the show, such
as the individual pavilions, the main arena, or any of the fascinating
range of demonstrations, displays and competitions.